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1. Principles of Marketing /

by Kotler Philip | Gary Armstrong.

Edition: 17thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2018Availability: Items available for loan: AIIMS Central Library [Call number: 658.8 KOT-PRI] (2).

2. Marketing for Hospitality & Tourism

by Kotler, Philip | Makens, James C.

Edition: 7thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson 2020Availability: Items available for loan: AIIMS Central Library [Call number: 647.940688 KOT-MAR] (1).

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