Wirtz, Jochen <br/><br/>
Services Marketing :   People, Technology, Strategy 

 - 8th 
 - Noida  Pearson  2020 
 - xxii, 817 P 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9789332587687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Industries--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIR-SER